Work with Telegraphicmedia, a digital solutions agency utilizing iPhone / iPad iOS wireless app platform for implementing mobile lead generation solutions for event promotions and upload consumer data to CRM
Software Platform: iDataCam for iPhone4 App engages event attendees 4 ways…
- Captures attendee (opt-in) contact info and takes their photo in HD
- Applies event-branded frame to photo (selected by attendee)
- Emails and/or texts branded photo to attendee instantly
- Uploads attendee data to a brand’s CRM for consumer conversion
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For use in the following industries:
- Automotive (VW via Draft FCB Chicago)
- Sports (NASCAR, NFL)
- Celebrity & Entertainment (John Legend Sponsored music concert events)
- Wine & Spirits (Diageo: Crown Royal, Captain Morgan, Johnnie Walker, Guinness and Tanqueray)
- Trade Shows Sales Tool for Midwest Seed Company
- Telecom (Sprint at Super Bowl 2007 & NASCAR)
- Banking (Bank of America, NASCAR)
Click on image to see a larger, higher resolution image of figure 2.
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Responsible for developing business strategy & solutions for brands looking for meaningful ways to engage & more precisely measure and understand photo incentivized consumer interactions with the brand and more importantly, iDataCap Dashboards allows review/admin of consumer after an event: sorting captured data by event, by device or by lead type.
Utilizing online Dashboards allows real-time assessment of data capture DURING an event
- Analyze iDataCam usage and
- Adjust iDataCam locations or iDataCam users to…
- Optimize data capture DURING an event
2011 Enhancements (helped to implement)
- Integrate incentives into photo offering
- Facebook, YouTube & Twitter integration
- Group data capture for photos with multiple attendees
- Branded consumer version of iDataCam app (next step in digital citizenry)
- Branded video supplement for clever consumers branded video experiences
- Determine event schedule, time & units needed
- Device activation planning & training time needed
- Determine umber of staff needed
- Mobile interaction & photo offer integration into a consumer dialog
- Messaging & art for photo branding
- Determine special incentive offers to be reinforced image border copy or offer codes.
- Contact us & setup a discovery meeting to….