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“If the news is that important, it will find me.”

Posted on April 28, 2012

In the post, “If the news is that important, it will find me. by my  friend, John Stepper, who focuses on collaboration + social media in the enterprise John stated that  “back in 2008, it was already clear that people were consuming information differently. Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information”. And he goes on to say…

“So why do you still have a home page at work? And what should you have instead?  Well John pointed it 2 very important reasons…..

1. The media shift currently underway

2. The future of internal communications

Hi-lighting these 2 areas as to why news that is important will find you, is both common sense and insightful genius on John’s part. And in my comment to John’s post back in April, I explained the reason for my support and offered additional insights as to why his assumptions on receiving and sharing news ultimately depends on the quality and integrity of one’s personal network of trusted thought leaders, historical interactions that result in accurate news propagation and feelings of owning the message and its importance to the greater community.

I commented on John’s post that the real time communications aspect of news feeds, likes and active participation by trusted and credible sources is key to real time news and communications efforts. As an example, yesterday’s news may still be news to those in the crowd receiving it late however, for those who have had the real time experience from credible and trusted sources/filters, the excitement of being part of the story and then actively waiting for what is to come next is both intriguing and welcomed. Real time stories appear as finely crafted digital curations that can be thought of as living stories that, will continue on and evolve over time as each person receiving the story paints their own picture and adds in some ways to its evolution as a result of imagination and and being part of the story. The folks who get the story after the fact (say much, much later) are not empowered by the story to put it out there for others to experience because they are in essence “Late to the Party” but, for those who have received the story (news, info etc) in real time, they feel empowered to pass it on. The story being told in real time is in fact hot off the press from known filters (friends and or respected colleagues) and for those receiving the story in real time, tend to take ownership and feel empowered to to pass it on and adopt it as if they had discovered it first. I think as I feel you might that, the social nature of trusted sources adds value to the filters and by default to the story’s continued propagation through a selected channel.

I would love to hear what you think, please leave your comments and thanks for taking the time to read this post

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