≡ Menu

Continuing that thought process, what I also meant to add was that collagen, as a proxy for Data Governance should be looked upon as being young and resilient vs. old and lethargic and representing 2 extremes for Data Governance Analysis.

As with older collagen, weak data governance is less resilient and lacks the ability to respond quickly to new data input without being corrupted by previous input. As a result, data becomes confusing and lacking proper definition or a definable genesis. This results in a reduction in the integrity of accurate data propagation through the system with data becoming slow and undefinable making analysis near impossible. For me this is similar to pinching one’s skin directly under the eyes when you’re 40 to 50 years old with the skin taking a much longer time to bounce back than if you were to pinch the same area when you’re 20 to 30 years old.

The process of receiving continuous data and being able to quickly respond to or define newer input allows information to be refreshed regularly, analyzed properly and compared to previous data in order to understand what is being seen so the right questions can be asked. Remember, the quicker the refresh / elasticity of data input, the faster that data can be utilized and implemented in order to address a solution or solve a problem.

With multiple organization or hands managing data across multiple platforms, organizations, agendas or politics, it’s not hard to see how data can be mishandled and corrupted (i.e. older collagen), however, more nimble handling of data (newer collagen) is a better and a more accurate transmitter of data, where there isn’t the tendency towards corruption by culture, agenda or politics (older collagen). When data is available to all, it becomes democratized as a result of new collagen, fresh perspectives and open minds receiving such input. Data becomes a commodity whose cost is whatever the end user assigns as a value and because all data has roots in the real world, it can never ever be truly hidden even if specific aspects are held secret as bits vs. atoms. All data is interconnected and can be found whether purposefully hidden or not and the greater the access to truly raw aspects of data, the easier it is to recreate.

This post is part 2 to a response of a re-posting of an article by a friend and colleague, Jaime Fitzgerald of Fitzgerald Analytics An Architect of Fact-Based Decisions TM, he pointed out an interesting concept – “Connecting Data Governance to Business Outcomes That Matter” by @juliebhunt at http://t.co/cpjkAFyc

Please feel free to chime in on your thoughts which would be greatly appreciated and please connect with me on twitter @v2vinfosource

{ 0 comments }

head shot

In a re-posting of an article by a friend and colleague, Jaime Fitzgerald of Fitzgerald Analytics An Architect of Fact-Based Decisions TM, he pointed out an interesting concept – “Connecting Data Governance to Business Outcomes That Matter” by @juliebhunt at http://t.co/cpjkAFyc . Well after reading the article, I thought that there are so many real world comparisons to make understanding what would normally be an abstract concept more concrete and more real and this is what I came up with…

Is it possible that Data Governance is similar to collagen in the human body? Maintaining continuity, integrity and the flexibility to absorb changes in real time while remaining focused on the desired outcome, goals and objectives all the while taking into account those very changes which may have altered a previously desired outcome for the better or at least allowed the decision making process to understand those changes and respond accordingly?

Please let me know what you think…

Peter

{ 0 comments }

Should at&t and the telecom industry be regulated because of overcharging subscribers? Data for all intents and purposes doesn’t exist except virtually and is not created by at&t or any other service provider for that matter. at&t and the data price manipulating telecom industry are charging for something that their customers are producing, they don’t even own the intellectual property which that data represents, think of any company charging for the use of data which in essence is created by the user, it’s as if you were paying for the privilege of having your data transported to and from your location, virtually with no size or weight to run up fuel costs which could be packed into a truck or car or boat or anything for that matter and the actual cost for the infrastructure and technology investment to transport this virtual product has already been paid for by the US Government and is decaying as we speak and companies like at&t only invest some of the 19 billion dollars it made last year to really update it’s infrastructure and if they’ve invested more its because of the smart phone revolution originally started by Palm, Nokia and now Apple (and reluctantly I might add) and still treat such investment as if being dragged by the hair. This symbiotic relationship between the subscriber (the user) and at&t & other carriers (the dealers) basically charge a toll for something you already own which doesn’t exist in the real world, only virtually and the technology & RD (satellite, fiber optics etc) has already been created and paid for by NASA and the US Government years ago and once infrastructure is paid for it undergoes capital depreciation for which they no doubt write off over a period of many years and tax credits. That would leave energy usage which is paid for by the end users at point of creation and by cities and municipalities along the way in each and every part of the world and all the taxes charged on your phone & wireless bill because of tax breaks means they collect from users and in a lot of instances large corporations have been accused of not paying their fair share, does at&t pay it’s fair share? Do you really think that either at&t or Verizon or even Sprint and T-Mobile for that matter (soon to partner with at&t) pays their fair share back to the Govt.?

So I say, how can telecom companies in general constantly charge more for something which has virtually no weight, doesn’t belong to them with most of the infrastructure, technology and R&D paid for and created years before smart phones ever existed and is now responsible for stifling innovation by charging exorbitant pricing for data usage and unfairly charging the public and small businesses for something they can’t actually in good faith justify?

What do you think, please chime in

{ 0 comments }

One month ago, Rey from Inbound Marketers – For Marketing Professionals on LinkedIn asked the question What is the number one rule of content marketing? and many people in that group responded with all the usual suspects like:

•    Relevancy
•    Must be compelling
•    Remarkable content
•    Address the needs of the reader; it’s not about you
•    Use of keywords and key phrases
•    Current content
•    Visuals
•    Solves a problem
•    Authenticity

My first crack at answering the question for What’s the number one rule of content marketing? Was a multiple choice answer (See Rule number 5, after reading Rules 1-4)

1.    Findable (Easily Searchable)
2.    Timely (anchored to current events when it’s most likely to be found)
3.    Relevance (answers a specific questions & concerns and stimulates discovery)
4.    Provides the appearance of thought leadership and credibility
5.    Paying attention to rules 1- 4 should be the number 1 rule

But then Rey reiterated that although each rule was valid, he wanted everyone in the group to come up with their most probable suspect, so my choice was…..Relevance (actually content must and should be contextually relevant to the various buyer personas looking for it or else it’s just static interference competing for their attention, a loosing proposition if your content is perceived as background interference and therefore indiscernible from competing discourse. People look for answers that meet their needs, answers their questions and confirms or corrects their initial thoughts on the matter.

Content should and must be relevant to existing trends, discussions and events. Relevancy is absolutely necessary because human nature demands relevancy out of our everyday existence (we even try to make sense out of the senseless but at the least it has to be relevant to individual buyer personas (aka your brand’s target audience) and because of the lack of hours in a day and the amount of time any of us can devote to any one type of subject matter at any one point in time, we must delegate our time according to our priorities and therefore relevance to our immediate and long term needs everything else is just static interference to be ignored and in today’s information overloaded environment, we humans have become very adept and blocking out the static interference or irrelevant and useless information. So yes, relevancy is a major factor in our decision process as to what content we will digest first otherwise, there is just too much going on for us to pay attention.

I would really like to hear what you think, all comments welcomed.

{ 0 comments }

The case for going to the consumer directly

Recently Steve from the RDP Group in Hartford Connecticut asked the question…

“Why do vineyard owners, wine distributors and importers like to exhibit in consumer wine shows rather than at a trade show for buyers?

I responded with…. “This is a trick question right? It’s called grassroots engagement… Connecting with the folks who actually buy your product is the very best form of New Rules Marketing & PR (David Meerman Scott) and creates ambassadors for your brand which, has an exponential affect on the ability of your brand to become more widely accepted and recognized in the market place than going the buyer / trade show route (buyers often have their own bias and agenda and act as firewalls to your brand’s penetration into the market place and ultimate success. In addition, buyers often have other brands they may be pushing over yours as well and become unwanted filters for your product’s success.

While we’re on the subject, you should also consider focusing more of your efforts on specific buyer persona profile development for your brand which offer up alternative strategies for connecting with your consumer base via alternate channels, this in effect offers up the ability for your organization to connect directly with the consumer and by pass the gate keepers known as buyers and trade shows, you thereby force buyers to listen to what your hand raising consumer ambassadors want instead of the other way around–Think Johnnie Walker Journey events and brand ambassadors”

Please tell me what you think…

Peter Rozie Jr

{ 0 comments }

I was recently doing some research for a client’s campaign to reach out to bloggers in order to write about their products and discovered that many bloggers of importance to their business don’t necessarily take the press releases sent to them and write about their products or services, they instead write about products or services they find interesting because they like what they see and are inspired to act.  The press releases these bloggers usually receive from companies hoping to have their products or services showcased on a perspective blogger column usually get thrown into the thrash which seems to be standard practice in most cases.  It’s kind of like the concept behind inception (the movie about dream spies) where an idea has to be planted into the subconscious mind (of the perspective blogger in this case) by the true author of that idea (say my client hopefully) but they think that they were the ones that came up with the idea first.  Well a more practical form of inception for the online PR & advertising environment would be to let the bloggers in your universe know that you exist and provide them with as much quality content & information about your company as possible for them to eventually make that informed decision to write about your product or service, but indirectly I might add, so that where ever and whenever they find creative content for their articles you must somehow be there as well in as many places as possible so that when they do stumble upon information regarding your company and come up with an amazing idea for an article about your product or service, you will somehow have indirectly inspired that idea.  They will adopt it as if it were their own and feel empowered to embrace your products or services with greater connectivity and focus than if you had used the old interruption model to get them to discuss your product or service.

All this means is that you must first study the folks you want to somehow influence and provide them with the necessary information they need to be inspired and motivated to write about your product or service.

I got all this by reading The New Rules of Marketing & PR, 2nd Edition by David Meerman Scott maybe Mr. Scott played the inception game on me and I didn’t even know it, very subtle Mr. Scott, Bravo!

{ 0 comments }

Recently a client asked me to check out a Facebook cause notification that was sent to them along with birthday recognition. They thought it was a great idea to send this email to donate to this cause on their birthday because people are usually expecting to send and receive alerts on this memorable day as well as to see which of their friends are remembering them and in the process are sending them a virtual or actual gift.

Well I thought why not take this strategy one step further by enabling (via reminder) their engaged consumers to send their favorite birthday recipients a notification that they are donating to a cause (championed by the brand they follow) in the name of birthday recipient, this win, win scenario would allow the brand and the consumer to donate to the same cause in the name of the birthday recipient and the brand would benefit by championing this cause as well as bringing more customers into a socially aware engagement that helps the cause and helps their brand.

My client thought that this could work well for their cause & engagement strategy by providing their customers with the ability to give a virtual birthday gift as well as an actual donation in the name of the recipient (e.g. Facebook credits-where Facebook doesn’t take 30%) and allowing their brand aware community to participate in a good cause and connect with their friends at the same time.

My client asked me what did I think about this kind of strategy to use people’s birthday as a reason to e-mail them and engage them with a cause and I thought it was a great idea however, I said that birthday related emails only offers a reason to reach out but what’s really important is that an organization maintain an ongoing 2-way conversation with its’ target audience/brand aware consumers and when you have a real reason to reach out to them, then you won’t need to do it on their birthday alone, remember, Facebook can’t get as deep of a relationship with a brands’ target audience because its’ not their goal.  I said please remember that the key goal is to reach out to your target audience with legitimate and relevant information and or a cause that they trust and find credible because the reason people signed up in the first was because they knew your brand had important information that they were interested in and could trust.

And one more thing I suggested was to be more graphically forward thinking than what Facebook sends out, like adding your company’s logo displayed for your brand followers to associate with and allowing them to send the same.  I said that you must incorporate your brand into everything you do and in all of your outreach strategies one of the keys to success.

These were just a few of my thoughts, what are yours? I’d like to hear from you

{ 0 comments }

Are You Status Quo?

Philosophy is our imperfect yet ever evolving software of the soul. It is extremely fluid as it changes over time and as we perceive the world around us. Upgrading our philosophy consistently with different points of view and experiences enables adaptation to change and allows the soul to metamorphose into something truly special and unique.

On the other hand, ignoring the world around us and all it has to offer reinforces a self imposed status quo by imprisoning our mind and stagnating our soul by virtue of this self imposed imprisonment.

Just my thoughts, what are yours?

Peter Rozie Jr

{ 0 comments }

No matter how great your product is, people have to believe in you in order to believe in your product. Being perceived as an “expert” in your field is a key element to achieving that goal, because it builds trust  & credibility.  So if we don’t trust someone, we’re not likely to buy from him or her.  Therefore, the more clearly you can be perceived as an expert or an authority the more likely you are to attract visitors to your site and “convert” them into buyers, brand ambassadors and virally replicating fans. And before you decide that you don’t have a chance at being perceived as an expert, think about this:

Everyone is an expert or at least highly proficient in some area they feel comfortable with to the point of relaxed simplistic understanding  of topics issues or actions.  Advanced degrees, published papers are absolutely not necessary to be perceived as an “expert.”

Now how do you recognize your area of expertise?

Think about the questions that your customers ask every day and that you answer—and that’s your area of expertise!

Think about the questions they should be asking and that’s’ even more expertise!

Once you begin thinking this way and identifying your areas of expertise, you can begin to leverage it and use it to build your brand.

Please comeback weekly for more valuable information and answers to your questions regarding starting, setting up and maintaining a viable & productive online business.

{ 0 comments }

Simplicity Results In Duplication for 80+%

For the 80+% of individuals out there you will encounter for your MLM business opportunity–there is a very strong desire to earn an easy buck but never focus on any one aspect of a long term plan or set of goals to make a real difference in the big picture success.  These individuals for the most part are very comfortable with the idea that winning in business is the same as winning a sweepstakes… for them success is measured by getting lucky instead of putting actual time and effort into helping others and creating value through self development, these types of individuals are usually set up for failure in the short term and long term.

These types of individuals will 1. never be able to fully develop themselves or create something truly lasting in the way of a successful business 2. exhibit short term interest & excitement, usually from a few minutes to a couple of months and truly miss the forest for the trees… 3. use every last second of your time with endless questions, asking for a refund or issuing a complaint 4. have a herd mentality and 5. want everything turn key and are incapable of the imagination necessary to create their own game plan for success.

Your objective for these types of individuals should be to give them very easy to follow instructions just long enough for them to copy once or twice especially if things are kept laser focused & simple for them.  By getting this 80+% group to duplicate at least once, you can and will be able to sustain growth over extended periods of time  because this 80+% group make up the bulk of your target market.

The key is to allow them to duplicate and build belief in a system that is simple to follow.

The other 5-15% of this equation on the other hand will need no hand holding because for them, simplicity is almost an insult, this group will thrive on problem solving, search for solutions and will do whatever it takes to produce necessary results to become successful.

{ 0 comments }